If companies in the media and entertainment sector are now flooded with data, it is because new database technologies are changing the game.
Media and entertainment companies obviously use data in the same way as other companies: to better serve their customers, and to increase their productivity and revenue. Netflix, for example, uses mathematical equations to promote titles that appeal to its subscribers. Amazon launches pilots for testing to gather feedback before deciding whether to film an entire series. Movie studios are deploying digital analytics to create blockbusters.
However, Hollywood has more data challenges and opportunities than many other industries. The reason is simple: media and entertainment companies are, in essence, content companies. They create content all the time, which means they generate data continuously. Continue reading